Developing a Harvard Professor's Leadership Course into an Impactful Brand for Career-Focused Individuals

For The MYLO Center, founded by Harvard University’s esteemed instructor Margaret C. Andrews, the goal was clear: create a brand that resonates with ambitious, career-focused individuals and supports the mission to improve the craft of leadership. Tasked with this challenge, I set out to craft a comprehensive brand strategy, develop digital assets, and establish an engaging online presence that reflects the core values and objectives of The MYLO Center. Here’s how I redefined The MYLO Center's brand to better connect with its audience and enhance its leadership training initiatives.

Project features:

  • Brand Messaging

  • Logo Suite & Color Palette

  • Digital Assets & Tangible Collateral

  • Website Direction & Development 

BRAND FOUNDATIONS

My task was to develop a core brand experience for The MYLO Center, encompassing brand messaging, visual identity, digital assets, and website development. The goal was to create a brand that resonated with its target audience and leaned on the foundation of the original Harvard course.

LOGO SUITE AND COLOR PALETTE

I developed a logo suite, message lock-ups, patterns and color palette that visually represented the the curiosity behind The MYLO Center.

COLLATERAL & WEBSITE

I created digital and tangible assets to ensure consistent branding across platforms. I also designed an on-brand website that provided essential information about The MYLO Center.

Project Overview

Situation: Margaret C. Andrews needed a cohesive brand strategy and online presence for The MYLO Center to enhance its leadership training mission.

Task: Develop a brand strategy that included messaging, visual identity, digital assets, and website development.

Actions: Created brand messaging, designed visual identity, developed digital assets, and built a user-friendly website with engaging elements.

Result: A cohesive and engaging brand strategy and online presence that effectively communicated The MYLO Center’s mission, enhancing its connection with the target audience.

The MYLO Center’s brand strategy highlights the importance of a cohesive identity and engaging digital presence in communicating an organization’s mission. By refining the brand messaging and visual identity, and developing user-friendly digital assets, The MYLO Center is now better equipped to connect with ambitious, career-focused individuals and enhance its leadership training initiatives. This project demonstrates how strategic branding can elevate an organization's impact, fostering a more positive and far-reaching influence on its audience.

Client: The MYLO Center

Role: Brand Messaging and Identity Services as Indie Pine Creative Co.