Modernizing Product EVO's Website to Achieve a Strong, Clean and Consistent Design

Modernizing a website is more than just a facelift; it's an opportunity to reshape the way a brand communicates with its audience. For The Fullstack Agency and Product EVO, this meant integrating a refreshed brand identity into a modern, visually appealing web design that maintained a strong, clean, and grid-based system. Tasked with this challenge, I designed a dynamic online presence that not only reflected the updated brand but also provided a seamless and engaging user experience. Here’s how I transformed Product EVO's website design into a strong digital space that captivates visitors from the moment they land on the homepage.

Project features:

  • Wireframe Translation

  • Patterns, Grids & Consistencies

  • Infographic Design

  • Full Suite of UI Designs

ESTABLISHING CONSISTENCY

My task was to design the new website for Product EVO, focusing on integrating the updated brand identity through consistent use of color and layout patterns. The goal was to translate provided wireframes into a cohesive design system that was both bold and functional.

PROVIDED WIREFRAMES

FINAL DESIGNS

INFOGRAPHIC DESIGN

I created this clean and elevated infographic that aligned with the website's design standards, ensuring clarity and visual appeal.

PATTERNS WITH VARIETY

I used brand colors strategically through patterns, buttons, and fonts to maintain consistent brand presence while providing variety. Different photography and color palettes were used for different pages to keep the design dynamic.

GRID SYSTEM

A strong, clean, and grid-based design system was implemented to structure the website. Consistent use of the grid allowed users to easily navigate and anticipate the delivery of key information about Product EVO’s business and brand.

FULL SUITE OF UI DESIGNS

Project Overview

Situation: Product EVO required a new website to reflect their updated brand identity.

Task: Design a website that integrates the new brand identity through consistent use of color and layout patterns.

Actions: Translated wireframes into a new design system, used bold colors and patterns, implemented a grid-based design system, and created a clean infographic.

Result: A modern, user-friendly website that effectively communicates Product EVO's updated brand identity.

The transformation of Product EVO's website stands as a testament to the power of functional design and thoughtful integration of brand elements. By leveraging a strong, clean, and grid-based design system, combined with bold color, patterns and a consistent layout, I was able to create a cohesive and engaging online presence. The result is a website that provides a modern and user-friendly platform that effectively communicates Product EVO's services and offerings. This project highlights the impact of well-executed web design in elevating a brand and delivering a compelling digital experience.

Client: Product Evo

Role: Web Design for
The Fullstack Agency