Simplifying Mind-Eye Institute’s Brand Identity and Website to Enhance Patient Experience and Boost Engagement

Rebranding a well-regarded medical institute requires a delicate balance of preserving its core essence while enhancing its public image and functionality. Mind-Eye Institute, a leading neuro-optometry center in the United States, needed a comprehensive rebrand to present their services more calmly and intuitively. Tasked with this responsibility, I embarked on creating a cohesive brand identity and an intuitive web design that would better serve their patients and streamline their content delivery. Here’s how I transformed the Mind-Eye Institute’s brand and website to provide a more engaging and user-friendly experience.

Project features:

  • Brand Identity Creation

  • Highlights from Brand Styleguide

  • Web Design Objectives

  • Full Suite of UI Designs for Mind-Eye Institute

BEFORE

PROCESS

IDENTITY OBJECTIVES

Mind-Eye Institute, a highly praised neuro-optometry center, needed a significant rebrand to present their services in a calm, simplified way.

HONING IN

Part of the process involved creating a cohesive palette based on natural iris colors to reflect the institute’s focus on vision.

THE BRAND IDENTITY

Here you can see how the logo, palette and typeface all work together to establish a calmer, more simplified approach to the “mind-eye” connection and neuro-optometry in general.

BEFORE

AFTER

BUILDING WEBSITE ELEMENTS

There were times when content needed to be pulled right from their older website. Once we had our new identity in place, it was simply a matter of filtering content through a more organized a calm system. The final result provides the viewer a much easier-to-read and digest website experience.

A COMPREHENSIVE SUITE

Mind-Eye Institute has a massive array of content, testimonials, and blog posts. It took great coordination and team effort to build out the website for the new brand. However, the end result is a testament to the ease of understanding for a potential patient who may be curious about how Mind-Eye Institute can serve them due to its new organization of information and calmer, more consistent brand.

Project Overview

Situation: Mind-Eye Institute needed a rebrand and new website to present their services more calmly and intuitively.

Task: Develop design options for the rebrand and build out the website design, ensuring clarity and simplicity.

Actions: Created a simplified brand identity, designed a user-friendly website, and reorganized content for better user experience.

Result: A cohesive and engaging brand identity and website that improved patient experience and boosted engagement.

Rebranding the Mind-Eye Institute and redesigning their website was a transformative process that enhanced their public image and improved the user experience. By simplifying the brand identity and organizing the content more intuitively, the new design effectively communicated the institute’s services and made it easier for patients to navigate. This case study demonstrates the power of thoughtful design and strategic branding in enhancing patient engagement and organizational efficiency.

Client: Mind-Eye Institute

Role: Web Design for
The Fullstack Agency